This new digital payment company was eager to discover new ways to reach customers. We assessed the company's target audience and found that they were young professionals between the ages of 23 and 30 who simply no longer shop like their parents used to do. We identified key areas where the company's product can be used, such as cafes, shopping centers, restaurants and shops. There we placed mobile 'banks' to show how SPENDSWIFT makes payments easier and faster.